Neil H. Baum, MD

Neil H. Baum, MD

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Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is also a retired urologic surgeon and the current Medical Advisor to Vanguard Communications. Dr. Baum is the author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015. Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum also wrote the popular column, “The Bottom Line,” for Urology Times for more than 20 years. He is a requested speaker each year to the Practice Management Seminar for the American Urological Association (AUA), where he discusses techniques for making urology practices more efficient and more productive. He has written more than 9 books on practice management and over 250 peer-reviewed articles on various urologic topics.

Articles by Neil H. Baum, MD

Creating Balance in Your Personal and Professional Life (Part 1 of 2)

Neil H. Baum, MD, Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana, discusses how important it is for physicians to create balance in their personal and professional lives. Dr. Baum offers five suggestions for how urologists can do this in order to avoid burnout. He highlights why doctors have such problems balancing life and career and discusses what happens when they are out of balance. The solutions that Dr. Baum offers are: continue learning, be ethical, set priorities, just say no, and make a difference.

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Vetting Your Telemedicine Vendor

Neil H. Baum, MD, clinical professor of urology at Tulane Medical School in New Orleans, Louisiana, discusses how to choose the best telemedicine vendor for your practice. He goes over important questions to ask vendors before getting into business with them as well as the first steps for setting up. According to Dr. Baum, it is also imperative that a vendor has experience working in the urology field so that they are familiar with federal and state regulations. He also goes over technology concerns that can affect how well a certain platform will work for different doctors and for patients. He emphasizes the importance of privacy and security, as well as several concerns about how the system actually works and the support they offer.

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Tele-Huddle: The Best Two Minutes You Can Spend With Your Staff

Neil H. Baum, MD, Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana, discusses how urologists and other physicians can manage negative online reviews. He emphasizes the importance of not getting defensive, and explains how to best control the fallout of a negative review. Dr. Baum advises physicians to check their online reviews at least once a month, and to remember that while negative reviews are most often not about clinical issues, they still reflect a vital aspect of the patient’s experience with the practice. He also advises that doctors should respond directly to the negative review both online and offline. Finally, he recommends increasing the number of positive reviews by asking happy patients to review their experience immediately, and also recommends staying away from ratings-boosting services.

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Online Reputation Management: Managing Negative Reviews

Neil H. Baum, MD, Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana, discusses how urologists and other physicians can manage negative online reviews. He emphasizes the importance of not getting defensive, and explains how to best control the fallout of a negative review. Dr. Baum advises physicians to check their online reviews at least once a month, and to remember that while negative reviews are most often not about clinical issues, they still reflect a vital aspect of the patient’s experience with the practice. He also advises that doctors should respond directly to the negative review both online and offline. Finally, he recommends increasing the number of positive reviews by asking happy patients to review their experience immediately, and also recommends staying away from ratings-boosting services.

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Protecting Your Online Reputation

Neil H. Baum, MD, Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana, discusses how physicians can best manage their online reputation. He discusses how a doctor’s online reputation requires constant attention, regardless of what kind of practice they are involved in, and outlines what exactly comprises online reputation and why it is important. Dr. Baum further details how in today’s interconnected world 80% of patients screen their doctors on Google, and most patients say that a doctor’s online reputation is a driving factor in their choice. He emphasizes that the best way to improve your online reputation is to ask satisfied patients to leave reviews and make it as easy as possible for them to do so.

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